After seeing the massive lines of customers eagerly awaiting their next order of bubble tea, Matthew pitched the idea to Clark and Paul to setup a bubble tea store in Adelaide. At that point in time, 2016 there wasnt any bubble tea stores operating in the city.
By the time we had opened it was a very different situation with a bubble tea store located on every corner through out the city. Along the way we learnt what it takes to manage and setup food and beverage company, it was a very interesting experiment. Sky Foundry handled all graphical, social and logistical work necessary to setup the fast food company.
A Brand That Is Fun For Everyone
Bubble tea was originally one of the main beverages originally sold at BIT, we designed the original logo to evoke emotion with a young demographic which are known for bubble tea consumption. We did that by using a characterized version of the defining ingredient found in bubble tea, tapioca pearls to become the face of the brand.
![](/assets/static/SF_BIT_Explaination.42db587.175f822d06630c2099c8b0e44580ce3d.jpg)
![](/assets/static/SF_BIT_Breakout.42db587.dfc4984e90354a2bb11084344092339a.jpg)
Menu Design
We set out to create a menu that is inviting, fun and most importantly, easy to understand and navigate.
![](/assets/static/SF_BIT_Menu_1.a3de058.784ed3bffca0918e018b382b6f52d981.jpg)
![](/assets/static/SF_BIT_Menu_2.a3de058.a45b2946ef77fd28675f67b8dc5c8a9f.jpg)
![](/assets/static/SF_BIT_Menu_3.a3de058.c36f89b99e5ec6b193fe2eb540e775f1.jpg)
![](/assets/static/SF_BIT_Menu_4.a3de058.a925e81751d64e820b6880ca164b5b8d.jpg)