Super Pets products are unlike other pet stores, their entire product collection has been selected and curated by professional veterinarians, which suits their mission of plugging the gap of mis-information allowing the customer to buy with confidence.
At the time Super Pets approached Sky Foundry, they had the bare basics when it came to branding, which included a colour palette and logo design. Utilising these elements, our goal for the UI Design was to create a consistent, brand look and feel with brand elements that could also be used across future marketing material to which would help to increase brand recognition and allow them to stand out against their competition. The end result for the UI Design was a clean, concise, bold layout complimented with fun, Super Pet inspired hero illustrations and illustrative icons.
Super Pets was built on the Shopify platform, utilising the existing Shopify theme, customising the components to match the new UI Design, ensuring that the ability for the client to self-manage and make updates to the online store themselves remained.